“Lämmin kiitos pienyrittäjän opastamisesta Meta-markkinoinnin saloihin! Asiakasmäärät lähtivät heti kasvamaan, kun sain markkinointia tehostettua.”
Tiia BrockmanG
Figures · Meta advertising
Meta advertising should show up in sales, not only impressions.
~€500,000
Meta budget managed / year
Facebook and Instagram advertising for multiple SMEs
€1.48–4.07
Cost per B2C lead
Measured cost per lead in selected Meta lead campaigns
1,283
Enquiries per year
For a single client through Meta and growth marketing
Meta works best when it is not an isolated campaign. Demand is created on Facebook and Instagram, warmed with retargeting and measured all the way to purchases, enquiries and deals.
Why Evenrue · Meta
A Meta agency that connects creative and revenue.
Facebook and Instagram advertising works when the ad stops the right person and the click has a clear path to purchase or contact. That is why we optimize the whole journey from ad to sales, not just the campaign.
Experience from SME Meta advertising
We manage Facebook and Instagram advertising across several industries. We quickly identify what message, format and audience moves people toward purchase or enquiry.
Measurement built for browser restrictions
When needed, we build the Conversions API and server-side tracking so purchases and leads are visible more reliably after cookie and iOS restrictions.
Budget follows sales impact
Impressions and likes are intermediate numbers. Decisions are based on what brings purchases, enquiries, quality leads and pipeline value.
One growth strategist, the whole chain
The same person understands the ad account, creatives, landing page, measurement and sales feedback. Learning does not get lost between channel, website and reporting.
How we do Meta advertising
Four stages — from idea to measurable sales.
We build Facebook and Instagram advertising for both e-commerce purchases and enquiries for B2B and service companies.
1
Goal, audiences and commercial role
We first define whether Meta should drive e-commerce purchases, enquiries, leads or demand that warms other channels. Then we build audiences from customer data, interests, behaviour and signals.
- ✓Interest and behaviour targeting
- ✓Lookalike audiences
- ✓Advantage+ audiences
- ✓Feed, Stories, Reels and Advantage+
→ Good Meta advertising starts from the business result the campaign must create, not from the ad format.
2
Creative and offer
On Meta, creative is often the most important growth variable. We build angles around the buyer’s situation, product benefit and a clear offer so the ad does more than collect attention.
- ✓Ad concepts and angles
- ✓Video, UGC, catalogue and statics
- ✓Systematic A/B testing
- ✓Iterating the winners
→ The goal is to find messages that scale without letting lead or purchase cost drift upward.
3
Landing page, store and remarketing
Many interested buyers do not purchase or contact you immediately. We make sure the page, form, store journey and retargeting continue the same promise as the ad.
- ✓Website and video audiences
- ✓Catalogue ads (DPA)
- ✓Landing pages and lead forms
- ✓Cart abandoners
→ The same traffic produces more when the post-click journey removes friction instead of leaving the buyer guessing.
4
Measurement, optimization and scaling
The value of Meta advertising becomes visible when a purchase, lead or enquiry connects back to the campaign. We build tracking and reporting so budget can move toward profitable growth.
- ✓Conversions API (CAPI)
- ✓Server-side tracking
- ✓CRM integration
- ✓Attribution and reporting view
→ When results are visible all the way to sales, optimization becomes decision-making instead of opinion.
Onboarding · 4 weeks
The first month — live fast, learn fast.
The first month gets measurement, ad angles and campaign structure into shape quickly enough for decisions to be made from real data.
1
Wk 1
Goal and account audit
We review Business Manager, pixel, audiences, past campaigns and key conversions. We define what sales result Meta advertising needs to create.
✓ Goal, fixes and priorities
2
Wk 2
Audiences and ad angles
We build the campaign structure, audiences and first ad concepts. Every campaign has a clear role: purchases, leads, enquiries or retargeting.
✓ Campaign structure and creative plan
3
Wk 3
Tracking and campaigns live
We fix tracking, launch campaigns and make sure the most important purchases, leads and enquiries are recorded against the right events.
✓ Campaigns and measurement running
4
Wk 4
First learnings and scaling
We read campaign data together with sales feedback and e-commerce results. Weak angles are cut, and budget moves toward the audiences and messages that work.
✓ Optimization plan
Related services
Build the next lever around this service.
Growth rarely comes from one channel alone. These services usually create the strongest next step.
Google AdsCapture the demand created on Meta when buyers search for a product, service or supplier.Read moreLinkedIn AdvertisingFocus B2B targeting on decision-makers, roles and selected target companies.Read moreConversion OptimizationGrow purchases and enquiries from the same Meta traffic.Read more
The outcome
What you get when Meta advertising is with us.
A clearly managed Meta account
Business Manager, pixel, CAPI, events and campaign structure stay in order. You see what campaigns are doing and why.
A creative library that learns
Tested ad angles, formats and messages improve based on data. You know what stops people and what sells.
Measured sales impact
You see what a lead, enquiry or purchase costs on Meta and how campaigns affect sales or e-commerce return.
Reporting that supports decisions
Reporting highlights the key numbers, next actions and where budget should move next.
The right permissions
The Business Manager and ad account are in your name. You keep all the history and access — even if we end the partnership.
A growth strategist who knows the whole picture
You get answers from someone who understands the advertising, website, measurement and sales situation.
Customer satisfaction
Clear improvement for
95 % of new clients.
That is how often we have significantly improved a new client's marketing within the first three months.
5/5 · Google reviews
G
Google Partner
Certified growth partner
“Oikein hyvä, ammattitaitoinen ja asiakasta kuunteleva palvelu.”
Juho LehtolaG
“Todella ammattimaista ja asiantuntevaa palvelua. Voin suositella!”
Teemu NiemiG
Frequently asked — Meta advertising